Our Story

FIGURE. The Basics.

A brand created to encompass nature and design revolved around the ocean.

Established in 2019, it makes sense for the brand to be 100% plastic free. With the world waking up to the detrimental impact that single use plastic has on our planet, we aim to reduce our input towards this global issue by not using plastic in or to pack any of our products. 

With this in mind our values move through to our designs, with all of our t-shirts being made from 100% organic heavy weight cotton and locally designed and manufactured in limited print runs. This helps us reduce our environmental impact on production and means that you receive a truly individual product that is limited edition every time! With our graphic prints constantly developing we hope you follow our brand and grow with us in our sustainability movement. 

We developed our surf-suits with 100% recyclability and full performance in mind. Consisting of highly developed pattern cutting with full coverage and style, designed with a high neck and a flush back to keep you in the surf for longer without the worry of exposure or un-comfort. Our material choice for these are a sustainable techo-fabric, made from Recycled Nylon fishing nets. Whilst also being sun cream and oil resistant, they have excellent UV protection and are ultra-chlorine resistant; meaning they are great for the pool, the ocean and can be easily washed. What is not to love?!